Analytics
The builder funnel, step reach, top answers and revenue from custom items.
Analytics in the app shows how buyers use your builders. It is part of the Pro and Plus plans.
What you see
Pick a period and one customizer or all of them:
- Funnel: builder sessions started, completed, added to cart and ordered, with the share that made it from one stage to the next.
- Sessions and orders per day, as a chart.
- Step reach: how many buyers got to each step. A big drop at one step usually points to a confusing question, too many choices or a price surprise.
- Top answers by orders: the answers that appear in the most ordered designs.
- Revenue from custom items in the period.
Storefront numbers update every few minutes. Orders count as soon as Shopify sends them.
Privacy
Our statistics follow the store's cookie consent through Shopify's customer privacy API: without analytics consent the builder sends nothing to us. They are counts per day, with no personal data and no cookies.
Events for your own tools
The builder also publishes events to Shopify customer events, such as customizer_started when a buyer starts a design, customizer_completed when the design is complete, and customizer_added_to_cart. Pixels you already run, for example GA4 through a custom pixel, can pick them up.