Visual builder
Buyers pick parts, colors and add-ons step by step and watch a layered preview update with every choice, on any phone.
Analytics
See which options sell and where buyers stop
A builder is a sales page with many small decisions. Analytics shows how buyers move through it and which options earn their place, per customizer and per period.
The funnel
Started, completed, added to cart and ordered, per day and for the period you pick, with the share that made it from one stage to the next. Storefront numbers update every few minutes; orders count as soon as Shopify sends them.
Step reach
How many buyers reached each step. A big drop at one step usually means too many choices there, a confusing question or a price surprise.
Answers by orders and revenue
The answers that appear in the most orders, and the revenue from custom items. Use it to decide which colors to stock deeper and which options to drop.
Events for your own tools
The builder also publishes its events to Shopify customer events, so the pixels you already run, such as GA4, can see when a buyer starts a design, finishes a step or adds it to the cart.
More features
Rules and logic
Show, hide, force or reprice options based on what the buyer already picked. The same rules run in the browser and on our server, with identical results.
Pricing and checkout
Live prices in the builder and native checkout pricing through a Shopify Cart Transform function. No hidden price variants cluttering your catalogue.
Production and orders
Every answer carries a production code. Orders arrive with design images, a clean list of parts, the buyer's uploads and tags set by your own rules.
API and integrations
A read API for orders, designs and published customizers, and signed webhooks the moment a design is ordered.
Currencies and languages
Labels per language, prices in the buyer's currency with per-market rounding, and the same math in the builder and at checkout.
Theming
A small, fast builder designed at 360 px first. Styled with CSS tokens and theme editor settings, with stable class names for anything else.
14-day free trial on paid plans
Put a builder on your first product this week
Start on the free plan with one customizer, or try any paid plan free for 14 days. Flat monthly price, no share of your sales.